Saturday, March 15, 2025
Fearless Energy Drink, a leading player in the beverage industry, is shaking things up this Valentine’s Day with a groundbreaking shift in its marketing strategy. Known for its bold and dynamic spirit, Fearless is stepping away from the traditional couple-centric narratives that dominate the season. Instead, the brand is embracing […]
Director General, Advertising Regulatory Council of Nigeria (ARCON), Dr. Lekan Fadolapo, has challenged Nigeria’s economic drivers and policy formulators on the importance of data to economic growth. Speaking on Friday at the WEBINER on Top Trends in 2024 -Unlocking Insights Media, Consumer and Market, organised by MediaReach OMD and Lagos […]
Google has started building a new data centre in Waltham Cross, Hertfordshire. The data centre will be located on a 33-acre site that Google purchased in October 2020 and, once complete, will help ensure reliable digital services to Google Cloud customers and Google users in the UK. The new data […]
The Advertising Regulatory Council of Nigeria (ARCON) has debunked the recent report that it charges the sum of N3 million to vet material for advertisement. Early this week, a newspaper, not Selling Point, reported that the apex advertising regulatory body was being criticized by the leadership of the Advertisers Association […]
Like a pack of cards, the success story of the UAC brand, which, for over nine decades has bestridden Nigeria’s market landscapes like a colossus, is currently falling as a result of breach of contract between its leading subsidiaries -the UAC Restaurants, owner of Mr. Bigg’s and its array of […]
…As former APCON Chair, Ufot replaces Omojafor Abimbola Aluko The Association of Advertising Agencies of Nigeria (AAAN), has announced the appointment of Mr. Udeme Ufot (MFR) as Chairman Board of Trustees. Udeme, a former President of the association and erstwhile Chairman of the Advertising Practitioners Council of Nigeria (APCON) replaces […]
At the just concluded CES 2024, HP Inc. (NYSE: HPQ) unveiled its most personalised gaming portfolio yet with innovations across its OMEN and HyperX brands. New laptops, accessories, and software are all designed to work together to create a seamless gaming ecosystem so gamers can focus on what they do […]